THE SITUATION
The founder wants another two months before speaking seriously to customers.
There are still bugs.
The design is rough.
A few features are missing.
WHAT THEY THINK THEY NEED
A more finished product.
WHAT VESTARA SEES
“Not ready” has become a way of postponing the moment when somebody has to choose.
THE INTERVENTION
Define the smallest credible offer that can be put in front of the right customer now.
It might be manual.
It might be incomplete.
It might require founder involvement.
But it must test whether the outcome matters enough.
WHAT CHANGES
Selling becomes part of product development rather than something that happens after it.
THE NEXT MOVE
Get evidence of willingness before polishing the experience.
VESTARA PRINCIPLE
A product can be unfinished and still be ready to learn from the market.