THE SITUATION
Growth is slow.
The founder wants to increase advertising and generate more users.
WHAT THEY THINK THEY NEED
More acquisition.
WHAT VESTARA SEES
Existing users are not staying.
Driving more people into the same experience may simply increase the number of people who leave.
THE INTERVENTION
Pause the acquisition question.
Look first at what happens after somebody arrives.
Where do they disengage?
Did they experience the promised value?
Why did the customers who stayed behave differently?
WHAT CHANGES
The priority moves from acquiring more users to understanding whether the startup can retain the right ones.
THE NEXT MOVE
Fix the reason people leave before paying to replace them.
VESTARA PRINCIPLE
More customers cannot solve a product customers do not keep choosing.